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How To Calculate Click Through Rate Email


How To Calculate Click Through Rate Email. Ctr is the number of clicks divided by total emails sent minus bounces. Ctr = (50 / 4000) x 100 = 1.25%.

Increase your clickthrough rate Video in an email = 200300 increase
Increase your clickthrough rate Video in an email = 200300 increase from www.pinterest.com

Ctr is important for you because it limits the guesswork. You can then multiply that number by 100. Compare the email open rates for group a and group b.

Split A Fragment (Preferably 10%) Of Your Email List Into 2 Equal Parts (Marked As Group A And Group B).


Here’s the formula for it: 100 clicks ÷ 5,000 delivered emails * 100 = 2% click through rate. Ctr formula = total number of clicks / total number of impressions * 100%.

In Comparison, Click Rate (Cr) Displays The Percentage Of Recipients Who Clicked On That Advertisement.


You divide the number of contacts who clicked on a link in your email at least once by the total number of people who received the message, and multiply the result by 100: A mailchimp analysis across all industries found an average click rate of 2.61%, so anything above that would technically be above average. For example, if 2 people clicked on your email and you sent 100 emails, your click through rate would be 2%.

(To Calculate The Number Of Delivered Emails, Subtract The Number Of Bounced Emails From The Number Of Emails Sent.)


The average ecommerce email click rate is 3.62% for brands on klaviyo. For an ambitious target, 4% would make sense in many cases. Here’s how to use activecampaign’s formula to find the ctr for your email:

To Clarify, If You Open An Email On Your Laptop, Click A Link, And Then Click The Same Link From Your Phone, The Number Of Clicks Tctr Registers Is 2.


Then multiply the result by 100. This formula will give you a percentage, or rate, of how many people clicked on a link in. Curious how to calculate it?

Just Divide The Number Of Total Clicks (Or Unique Clicks) On A Link In An Email By The Number Of Delivered Emails And Multiply That Number By 100.


However, some differences make them two different metrics with distinct calculation methods. The return on investment (roi) for email marketing is the highest in the marketing industry at 4,200% (that's a $42 return for every $1 spent). Ctr = (50 / 4000) x 100 = 1.25%.


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